{"id":1283,"date":"2024-01-03T10:53:19","date_gmt":"2024-01-03T13:53:19","guid":{"rendered":"https:\/\/focusmarket.com.ar\/blog\/?p=1283"},"modified":"2024-01-03T10:53:22","modified_gmt":"2024-01-03T13:53:22","slug":"reyes-magos-2024-aumentos-de-hasta-un-360","status":"publish","type":"post","link":"https:\/\/focusmarket.com.ar\/blog\/reyes-magos-2024-aumentos-de-hasta-un-360\/","title":{"rendered":"Reyes Magos 2024: Aumentos de hasta un 360%\u00a0"},"content":{"rendered":"\n

A trav\u00e9s de Focus Market realizamos el siguiente informe donde relevamos las ventas para Reyes Magos, a los efectos de evaluar qu\u00e9 es lo que se compra, donde se compra, cu\u00e1l ser\u00e1 el nivel de gasto proyectado, y cuales son los canales de comercializaci\u00f3n con m\u00e1s ventas para esta fecha.\u00a0<\/p>\n\n\n\n

El 76% de los hogares argentinos preserva la creencia sobre los Reyes Magos en edad infantil, y el 72% la tradici\u00f3n de preparar agua y alimentos para los camellos en la noche previa.\u00a0<\/p>\n\n\n

\n
\"Tradici\u00f3n
Fuente: <\/strong>Focus Market<\/figcaption><\/figure>\n<\/div>\n\n\n

Los\u00a0rubros con mayor proyecci\u00f3n<\/strong>\u00a0en la participaci\u00f3n de demanda para regalar en Reyes Magos<\/strong> son:\u00a0\u00a0Juguetes 29%, Indumentaria 16%, Art\u00edculos\u00a0Deportivos 11%,\u00a0 Calzados 9%, Videojuegos\u00a0y consolas 8%, Libros did\u00e1cticos\u00a08%, Art\u00edculos de computaci\u00f3n 7%, Telefon\u00eda celular 5%, Golosinas 5%,\u00a0<\/strong>y Peluquer\u00eda infantil\u00a02%<\/strong>.<\/p>\n\n\n

\n
\"Proyeccion
Fuente: <\/strong>Focus Market<\/figcaption><\/figure>\n<\/div>\n\n\n

Los lugares de\u00a0compra<\/strong>\u00a0con mayor proyecci\u00f3n de demanda para realizar las compras de \u201cReyes Magos 2024\u201d son: 34% Centros Comerciales a Cielo Abierto, 25% Comercio Electr\u00f3nico, 24% Shopping, 8% Outlet, 7% Supermercados y 2% Tiendas de Garage\/Show Room. En el caso del Comercio Electr\u00f3nico los Market Place como Mercado Libre se llevan un 42% de Participaci\u00f3n del total, Sitio web 32%, y el resto est\u00e1 distribuido entre diferentes redes sociales.\u00a0<\/strong><\/p>\n\n\n

\n
\"Proyecci\u00f3n
Fuente: <\/strong>Focus Market<\/figcaption><\/figure>\n<\/div>\n\n\n

“Las navidades vinieron con una ca\u00edda de las ventas minoristas del 2,8 % y para Reyes Magos las perspectivas no son mejores. Los argentinos tienen una fuerte p\u00e9rdida de poder adquisitivo de sus ingresos frente a la evoluci\u00f3n de la inflaci\u00f3n, y hubo adelanto de consumo. Las proyecciones de gasto promedio de acuerdo a FECOBA son de $ 21.560 por Regalo”<\/strong>, indic\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market.<\/p>\n\n\n

\n
\"Preyeccion
Fuente: <\/strong>Focus Market<\/figcaption><\/figure>\n<\/div>\n\n\n

Las\u00a0ventas del\u00a0sector juguetero en Argentina se activan en tres fechas claves<\/strong>\u00a0que concentran alrededor del 95% del total del a\u00f1o:\u00a0D\u00eda del Ni\u00f1o (explica aproximadamente el 55% del total de las ventas del a\u00f1o), Navidad (25%)\u00a0y Reyes (15%).\u00a0<\/strong><\/p>\n\n\n\n

Relevamos el Top 10 de los juguetes m\u00e1s buscados en Market Place para Reyes Magos, con precios que van desde los $8.400 a $58.000.-<\/p>\n\n\n

\n
\"Top
Fuente: <\/strong>Focus Market<\/figcaption><\/figure>\n<\/div>\n\n\n

A continuaci\u00f3n podemos ver que al relevar los mismos juguetes este a\u00f1o con respecto al a\u00f1o anterior, el aumento interanual 2023 vs 2024\u00a0asciende hasta un 360%.<\/strong>\u00a0<\/p>\n\n\n

\n
\"Top
Fuente: <\/strong>Focus Market<\/figcaption><\/figure>\n<\/div>\n\n\n

“Dentro de los planes de financiamiento el Ahora 12 tiene una tasa real negativa y es una forma de oxigenar el bolsillo con un costo financiero total muy por debajo de la inflaci\u00f3n proyectada para 2024. El inconveniente es la suba de los l\u00edmites de cr\u00e9dito disponibles por los bancos y emisoras de tarjetas de cr\u00e9dito”<\/strong> se\u00f1al\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market.<\/p>\n\n\n\n

Con respecto a las promociones y descuentos para Reyes relevados los siguientes:<\/strong> Entidades bancarias, 30% de ahorro y hasta 4 cuotas sin inter\u00e9s en jugueterias y bicicleterias, entre otros rubros. Solo aplica para el jueves 4 y viernes 5, con un tope de reintegro de $8.000 por transacci\u00f3n. Market Place 40% de descuento en juegos y juguetes, y 30% en piletas, bicicletas, juegos de agua\/playa, y trajes de ba\u00f1o. En los Supermercados encontramos un 25% de descuento, y hasta 6 cuotas sin inter\u00e9s en Jugueter\u00eda (v\u00e1lido hasta el 7\/1\/24). <\/p>\n\n\n

\n
\"Promociones
Fuente: <\/strong>Focus Market<\/figcaption><\/figure>\n<\/div>\n\n
\n
\"Conferencias\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

A trav\u00e9s de Focus Market realizamos el siguiente informe donde relevamos las ventas para Reyes Magos, a los efectos de evaluar qu\u00e9 es lo que se compra, donde se compra, cu\u00e1l ser\u00e1 el nivel de gasto proyectado, y cuales son los canales de comercializaci\u00f3n con m\u00e1s ventas para esta fecha.\u00a0 El 76% de los hogares … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[18],"tags":[49,166,7,9,29,26],"class_list":["post-1283","post","type-post","status-publish","format-standard","hentry","category-informes","tag-aumentos","tag-conferencias","tag-economia","tag-inflacion","tag-mercado","tag-precios"],"yoast_head":"\nReyes Magos 2024: Aumentos de hasta un 360%\u00a0 - Focus Market<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focusmarket.com.ar\/blog\/reyes-magos-2024-aumentos-de-hasta-un-360\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reyes Magos 2024: Aumentos de hasta un 360%\u00a0 - Focus Market\" \/>\n<meta property=\"og:description\" content=\"A trav\u00e9s de Focus Market realizamos el siguiente informe donde relevamos las ventas para Reyes Magos, a los efectos de evaluar qu\u00e9 es lo que se compra, donde se compra, cu\u00e1l ser\u00e1 el nivel de gasto proyectado, y cuales son los canales de comercializaci\u00f3n con m\u00e1s ventas para esta fecha.\u00a0 El 76% de los hogares ... 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