{"id":3152,"date":"2025-12-03T08:35:46","date_gmt":"2025-12-03T11:35:46","guid":{"rendered":"https:\/\/focusmarket.com.ar\/blog\/?p=3152"},"modified":"2026-01-02T10:49:42","modified_gmt":"2026-01-02T13:49:42","slug":"canasta-navidena-cambio-de-ciclo-y-habitos-de-consumo","status":"publish","type":"post","link":"https:\/\/focusmarket.com.ar\/blog\/canasta-navidena-cambio-de-ciclo-y-habitos-de-consumo\/","title":{"rendered":"Canasta Navide\u00f1a: Cambio de Ciclo y H\u00e1bitos de Consumo"},"content":{"rendered":"\n

Desde Focus Market <\/strong>elaboramos para el Blog de Educaci\u00f3n Financiera de Naranja X <\/strong>el siguiente Informe donde relevamos la evoluci\u00f3n de precios de los productos que constituyen la Canasta Navide\u00f1a y que cambio de h\u00e1bitos de consumo se dan en 2025, con respecto al 2024. <\/p>\n\n\n\n

\u201cAcorde con la situaci\u00f3n econ\u00f3mica actual: la estabilidad relativa en los precios de los productos navide\u00f1os refleja la presi\u00f3n competitiva entre comercios y un consumo a\u00fan contenido. Es un dato positivo que algunas categor\u00edas se mantengan por debajo de la inflaci\u00f3n promedio, lo que podr\u00eda favorecer una temporada con mayor accesibilidad para los consumidores\u201d, <\/em><\/strong>se\u00f1al\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market.<\/p>\n\n\n

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\"supervielle_publi\"<\/a><\/figure>\n<\/div>\n\n\n

Nuestra Canasta Navide\u00f1a est\u00e1 compuesta por 12 productos que este a\u00f1o tiene un valor total de $95.401<\/strong> representando un aumento interanual del 27% con respecto a 2024 ($75.013).<\/strong><\/p>\n\n\n

\n
\"Canasta
Fuente:<\/strong> Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/figcaption><\/figure>\n<\/div>\n\n\n

Dentro del Top 3 de los productos que m\u00e1s aumentaron <\/strong>en la canasta navide\u00f1a, se encuentran con el 47% Torta espa\u00f1ola de Frutos Secos 200g, le sigue con el 44%, Pan dulce con frutas 400g, y con el 38% Turr\u00f3n espa\u00f1ol blando de almendra 200g.<\/strong><\/p>\n\n\n\n

Generalmente cuando los productos se alejan en menor o mayor medida del promedio general, suele deberse a diferentes factores; como por ejemplo que al momento de medirlos se encuentren con un descuento o en promoci\u00f3n, o como en el caso de los 3 productos que m\u00e1s aumentaron coincide que 2 de ellos son importados, los cuales pueden estar m\u00e1s expuestos a variaciones del tipo de cambio y costos log\u00edsticos.<\/p>\n\n\n

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\"\"
Fuente:<\/strong> Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/figcaption><\/figure>\n<\/div>\n\n\n

Por otro lado dentro del Top 3 de productos que menos aumentaron<\/strong>, se encuentran con el 9% Pan dulce c\/chips de chocolate 400g, le sigue con 7% Garrapi\u00f1adas de man\u00ed 80g, y con el 1% Champagne x 750cc .<\/strong><\/p>\n\n\n

\n
\"La
Fuente:<\/strong> Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/figcaption><\/figure>\n<\/div>\n\n\n

Por otro lado les preguntamos a los argentinos con cu\u00e1nta anticipaci\u00f3n realiza las compras para las fiestas, y estas fueron las respuestas: el 44% realiza las compras de navidad una semana antes, el 27% un mes antes,  el 21% el fin de semana anterior y el 8% el 24 de diciembre.<\/strong><\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

\u201cLa falta de sobrestockeo previo a las fiestas marca una diferencia con otros per\u00edodos inflacionarios de la Argentina. En un contexto donde la demanda sigue d\u00e9bil y las expectativas de aumentos se moderaron, tanto empresas como consumidores evitan adelantarse. Esto sugiere una econom\u00eda en proceso de reacomodamiento, con un menor \u201cadelanto de consumo\u201d y mayor racionalidad en la gesti\u00f3n de inventarios\u201d, <\/strong>se\u00f1al\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market.<\/p>\n\n\n

\n
\"\u00bfCon
Fuente:<\/strong> Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/figcaption><\/figure>\n<\/div>\n\n\n

Con respecto a la organizaci\u00f3n\u00a0para la compra de los regalos: el 61% Financia las compras con cr\u00e9dito, el 16% Espera cobrar el aguinaldo, el 12% paga con Rendimientos de cuentas remuneradas, y el 11% usa sus ahorros.<\/strong><\/p>\n\n\n\n

\"\"
Fuente:<\/strong> Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/figcaption><\/figure>\n\n\n\n

\u201cEl foco de los consumidores en promociones y financiamiento muestra un mercado m\u00e1s maduro y competitivo. Las estrategias comerciales que ofrezcan descuentos atractivos y planes de pago accesibles ser\u00e1n clave para dinamizar las ventas y aprovechar el esp\u00edritu de las fiestas sin perder de vista la realidad econ\u00f3mica\u201d,<\/strong> indic\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market.<\/p>\n\n\n

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\"axion_publi\"<\/a><\/figure>\n<\/div>\n\n\n
\"linea\"<\/figure>\n\n\n\n
\"damian_en_libro\"<\/figure>\n","protected":false},"excerpt":{"rendered":"

Desde Focus Market elaboramos para el Blog de Educaci\u00f3n Financiera de Naranja X el siguiente Informe donde relevamos la evoluci\u00f3n de precios de los productos que constituyen la Canasta Navide\u00f1a y que cambio de h\u00e1bitos de consumo se dan en 2025, con respecto al 2024.  \u201cAcorde con la situaci\u00f3n econ\u00f3mica actual: la estabilidad relativa en los precios de los productos navide\u00f1os refleja la presi\u00f3n competitiva entre comercios … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":3165,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[19,18],"tags":[37,49,66,7,9,29,312,26,31,27],"class_list":["post-3152","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisis-de-mercado","category-informes","tag-alimentos","tag-aumentos","tag-dolar","tag-economia","tag-inflacion","tag-mercado","tag-navidad-2025","tag-precios","tag-pymes","tag-salario"],"yoast_head":"\nCanasta Navide\u00f1a: Cambio de Ciclo y H\u00e1bitos de Consumo - Focus Market<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focusmarket.com.ar\/blog\/canasta-navidena-cambio-de-ciclo-y-habitos-de-consumo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canasta Navide\u00f1a: Cambio de Ciclo y H\u00e1bitos de Consumo - Focus Market\" \/>\n<meta property=\"og:description\" content=\"Desde Focus Market elaboramos para el Blog de Educaci\u00f3n Financiera de Naranja X el siguiente Informe donde relevamos la evoluci\u00f3n de precios de los productos que constituyen la Canasta Navide\u00f1a y que cambio de h\u00e1bitos de consumo se dan en 2025, con respecto al 2024.  \u201cAcorde con la situaci\u00f3n econ\u00f3mica actual: la estabilidad relativa en los precios de los productos navide\u00f1os refleja la presi\u00f3n competitiva entre comercios ... 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