{"id":3223,"date":"2025-12-30T20:27:51","date_gmt":"2025-12-30T23:27:51","guid":{"rendered":"https:\/\/focusmarket.com.ar\/blog\/?p=3223"},"modified":"2026-02-04T17:12:15","modified_gmt":"2026-02-04T20:12:15","slug":"reyes-magos-2026-proyeccion-gasto-59-500-x-regalo","status":"publish","type":"post","link":"https:\/\/focusmarket.com.ar\/blog\/reyes-magos-2026-proyeccion-gasto-59-500-x-regalo\/","title":{"rendered":"Reyes Magos 2026 : Proyecci\u00f3n Gasto $59.500 x Regalo"},"content":{"rendered":"\n

Desde\u00a0Focus Market\u00a0<\/strong>elaboramos\u00a0el siguiente\u00a0Informe de Reyes Magos\u00a0donde consultamos acerca de esta tradici\u00f3n que los argentinos a\u00fan mantienen.\u00a0Tambi\u00e9n efectuamos relevamiento de\u00a0promociones y descuentos que pod\u00e9s encontrar con tu Banco as\u00ed como precios y opciones de oferta en Centros Comerciales a Cielo Abierto, Shopping, Market Place o en Supermercados.<\/p>\n\n\n\n

\u201cLas proyecciones muestran que m\u00e1s del 70% de la demanda por los regalos de Reyes Magos se concentra en juguetes, indumentaria y libros did\u00e1cticos. Este patr\u00f3n refleja no solo la tradici\u00f3n cultural de la fecha, sino tambi\u00e9n una preferencia de los hogares por productos con valor recreativo y educativo, aun en un contexto de consumo m\u00e1s selectivo\u201d<\/em><\/strong>, indic\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market.\u00a0<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n

La proyecci\u00f3n de la demanda para esta fecha indica que el\u00a038% regalar\u00e1\u00a0Juguetes<\/strong>, el\u00a020% Indumentaria\u00a0<\/strong>y el 14% libros did\u00e1cticos<\/strong>, entre otros.<\/p>\n\n\n

\n
\"Reyes
Fuente: <\/strong>Focus Market<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cEn la categor\u00eda de mayor demanda, como es la de juguetes, la variaci\u00f3n de precios se ubic\u00f3 por debajo de la inflaci\u00f3n promedio interanual. Esto indica un nivel de competencia muy elevado donde el sector absorbi\u00f3 parte de los costos para sostener el volumen de ventas en una fecha clave, ofreciendo aumentos m\u00e1s moderados que el nivel general de precios acompa\u00f1ado de ofertas, promociones y descuentos\u201d<\/em><\/strong>, se\u00f1al\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market.\u00a0
<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

Con respecto a los canales elegidos por los Reyes Magos para realizar la compra de los regalos, sigue liderando el canal tradicional de\u00a0Centros Comerciales a Cielo Abierto con el 30%, le sigue el Comercio Electr\u00f3nico\u00a0con un 28%\u00a0(Marketplace\u00a038%, Sitio web 30%, Instagram 18%, Facebook 8%, y Otros 6%), y Shopping con el 22%,<\/strong>\u00a0entre otros.<\/p>\n\n\n

\n
\"Reyes
Fuente:\u00a0<\/strong>Focus Market<\/figcaption><\/figure>\n<\/div>\n\n\n

Relevamos los mismos juguetes que en 2025 y el aumento interanual asciende hasta un 33%<\/strong>, donde el juego de memoria que en 2025 ten\u00eda\u00a0un precio de $28.491, en 2026 su precio es\u00a0$37.990.<\/p>\n\n\n

\n
\"To
Fuente:\u00a0<\/strong>Focus Market<\/figcaption><\/figure>\n<\/div>\n\n\n

Este a\u00f1o la Proyecci\u00f3n de Gasto Promedio por Regalo es de $59.500,<\/strong> un 25% m\u00e1s que el a\u00f1o anterior (2025: $47.460).<\/p>\n\n\n

\n
\"Proyeccion
Fuente:\u00a0<\/strong>Focus Market<\/figcaption><\/figure>\n<\/div>\n\n\n

A continuaci\u00f3n podemos ver el Top 10 de los juguetes m\u00e1s pedidos por los ni\u00f1os y ni\u00f1as para Reyes. Los precios arrancan en $9.000 con un Juego de Magia, una Mascota interactiva por $31.500, Monopat\u00edn plegable por $184.000, y el Robot Vader (70cm) por $499.950<\/strong>, entre otros.<\/p>\n\n\n

\n
\"Top<\/figure>\n<\/div>\n\n\n

Por \u00faltimo traemos un resumen de promociones y descuentos en Bancos, Marketplace, y Supermercados<\/strong> para ahorrar al momento de comprar el regalo de Reyes Magos.<\/p>\n\n\n

\n
\"Promociones
Fuente:\u00a0<\/strong>Focus Market<\/figcaption><\/figure>\n<\/div>\n\n\n

\u201cLa proyecci\u00f3n de ventas para Reyes se apoya fuertemente en una estrategia de omnicanalidad, donde los centros comerciales a cielo abierto de calles y avenidas conviven de manera simbi\u00f3tica con el comercio electr\u00f3nico. Esta combinaci\u00f3n permite ampliar el alcance y llegar con mayor eficiencia al consumidor hasta la noche de Reyes donde muchos compran online y retirar en punto de venta f\u00edsico o optan por env\u00edo a domicilio\u201d<\/em><\/strong>, detall\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market.<\/p>\n\n\n

\n
\"\"<\/a><\/figure>\n<\/div>\n\n\n
\"linea\"<\/figure>\n\n\n\n
\"\"<\/a><\/figure>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Desde\u00a0Focus Market\u00a0elaboramos\u00a0el siguiente\u00a0Informe de Reyes Magos\u00a0donde consultamos acerca de esta tradici\u00f3n que los argentinos a\u00fan mantienen.\u00a0Tambi\u00e9n efectuamos relevamiento de\u00a0promociones y descuentos que pod\u00e9s encontrar con tu Banco as\u00ed como precios y opciones de oferta en Centros Comerciales a Cielo Abierto, Shopping, Market Place o en Supermercados. \u201cLas proyecciones muestran que m\u00e1s del 70% de la … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":3235,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[1],"tags":[],"class_list":["post-3223","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categoria"],"yoast_head":"\nReyes Magos 2026 : Proyecci\u00f3n Gasto $59.500 x Regalo - Focus Market<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focusmarket.com.ar\/blog\/reyes-magos-2026-proyeccion-gasto-59-500-x-regalo\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reyes Magos 2026 : Proyecci\u00f3n Gasto $59.500 x Regalo - Focus Market\" \/>\n<meta property=\"og:description\" content=\"Desde\u00a0Focus Market\u00a0elaboramos\u00a0el siguiente\u00a0Informe de Reyes Magos\u00a0donde consultamos acerca de esta tradici\u00f3n que los argentinos a\u00fan mantienen.\u00a0Tambi\u00e9n efectuamos relevamiento de\u00a0promociones y descuentos que pod\u00e9s encontrar con tu Banco as\u00ed como precios y opciones de oferta en Centros Comerciales a Cielo Abierto, Shopping, Market Place o en Supermercados. \u201cLas proyecciones muestran que m\u00e1s del 70% de la ... 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