{"id":3271,"date":"2026-02-01T19:00:39","date_gmt":"2026-02-01T22:00:39","guid":{"rendered":"https:\/\/focusmarket.com.ar\/blog\/?p=3271"},"modified":"2026-02-04T17:20:33","modified_gmt":"2026-02-04T20:20:33","slug":"kit-tecnologico-escolar-aumento-de-hasta-un-7-interanual","status":"publish","type":"post","link":"https:\/\/focusmarket.com.ar\/blog\/kit-tecnologico-escolar-aumento-de-hasta-un-7-interanual\/","title":{"rendered":"Kit Tecnol\u00f3gico Escolar: Aumento de hasta un 7% Interanual"},"content":{"rendered":"\n

Desde Focus Market <\/strong>elaboramos para el Blog de Educaci\u00f3n Financiera de Naranja X <\/strong>el siguiente Informe nos preparamos para encarar el nuevo ciclo lectivo 2026, con un relevamiento de Canastas escolares tradicionales<\/a> y como en este caso, con dos Kit tecnol\u00f3gicos utilizados por los alumnos para el aprendizaje en las instituciones educativas o en modalidad virtual.<\/p>\n\n\n\n

“Dentro de la canasta escolar tecnol\u00f3gica, los menores aumentos se observaron en notebooks y celulares, con variaciones de precios por debajo del promedio general. Esto responde a una mayor disponibilidad de equipos importados, un elevado nivel de stock en cadenas comerciales y una fuerte competencia entre marcas, que presiona a la baja los m\u00e1rgenes y limita los ajustes de precios\u201d,<\/em><\/strong> indic\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market. <\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n

A continuaci\u00f3n podemos ver un Kit tecnol\u00f3gico 1 <\/strong>que consta de 1 notebook 4gb, 1 auricular con micr\u00f3fono, 1 impresora y 1 servicio de internet en el hogar, esta canasta tecnol\u00f3gica tiene un valor de $1.115.597.-<\/strong> que suma un aumento de 7%<\/strong> con respecto al a\u00f1o anterior (2025: <\/strong> $1.045.697<\/strong>  )<\/strong>.<\/p>\n\n\n\n

El producto que m\u00e1s aument\u00f3 interanualmente es el Auricular con micr\u00f3fono con un 33%<\/strong>, y el que menos aument\u00f3 es la Impresora L\u00e1ser con un 2%.<\/strong><\/p>\n\n\n

\n
\"Kit
FUENTE:<\/strong> Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n

Por otro lado el Kit tecnol\u00f3gico 2<\/strong> est\u00e1 compuesto por 1 celular 4gb-128gb, 1 auricular con micr\u00f3fono, y 1 servicio de internet en el hogar, esta canasta tecnol\u00f3gica tiene un valor de $472.295.-<\/strong> que suma un aumento de 5%<\/strong> con respecto al a\u00f1o anterior (2025: <\/strong> $449.498<\/strong>  )<\/strong>.<\/p>\n\n\n\n

Si bien el auricular sigue siendo el producto que m\u00e1s aument\u00f3 interanualmente, le sigue  de cerca en este kit el Servicio de Telefon\u00eda m\u00f3vil 4GB con un 32%. <\/strong>Por otro lado el que menos aumento presenta es el Celular 4GB-128GB con un 2% <\/strong>de aumento interanual.<\/p>\n\n\n

\n
\"Kit
FUENTE:<\/strong> Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n

“En contraste, los mayores aumentos dentro de la canasta escolar tecnol\u00f3gica se dieron en auriculares con micr\u00f3fono. En este segmento influyeron mayores costos de importaci\u00f3n, una oferta m\u00e1s concentrada y una demanda sostenida por su uso educativo y recreativo, lo que redujo la capacidad de los comercios para contener los precios\u201d<\/em><\/strong>, indic\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market.\u00a0<\/p>\n\n\n\n

Les preguntamos a los padres con cu\u00e1nta anticipaci\u00f3n compran los \u00fatiles escolares<\/strong> y esta fue la respuesta: El 36% los compra en febrero, el 26% en enero, el 24% una semana antes del inicio de las clases, y el 14% en diciembre.<\/strong><\/p>\n\n\n

\n
\"Con
FUENTE:Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n

Por \u00faltimo, al momento de pagar los \u00fatiles escolares como lo hacen?<\/strong>: El 34% con Tarjeta de cr\u00e9dito, el 28% con Billeteras digitales, el 20% con Tarjeta de D\u00e9bito, el 17% con efectivo, y el 1% con Tarjeta Prepaga. <\/strong>Este a\u00f1o la Tarjeta de D\u00e9bito ocupa el lugar que en 2025 ocupaba el efectivo.<\/p>\n\n\n

\n
\"Como
FUENTE:<\/strong> Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n

“El relevamiento tambi\u00e9n muestra que una parte significativa de las compras de la canasta escolar se concentr\u00f3 en la \u00faltima semana previa al inicio de clases. En ese per\u00edodo se registr\u00f3 un fuerte crecimiento del uso de billeteras digitales y pagos con tarjeta de d\u00e9bito, apalancado por ofertas, promociones y descuentos espec\u00edficos, que se consolidaron como una herramienta clave para sostener la demanda y mejorar la accesibilidad de los precios\u201d,<\/em><\/strong> detall\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market.<\/p>\n\n\n\n

\"\"<\/a><\/figure>\n\n\n\n
\"linea\"<\/figure>\n\n\n\n

NUEVO LIBRO DE DAMI\u00c1N DI PACE: “El futuro de las Pymes” <\/strong><\/p>\n\n\n

\n
\"\"<\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Desde Focus Market elaboramos para el Blog de Educaci\u00f3n Financiera de Naranja X el siguiente Informe nos preparamos para encarar el nuevo ciclo lectivo 2026, con un relevamiento de Canastas escolares tradicionales y como en este caso, con dos Kit tecnol\u00f3gicos utilizados por los alumnos para el aprendizaje en las instituciones educativas o en modalidad virtual. “Dentro de la canasta escolar tecnol\u00f3gica, … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":3277,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19,18],"tags":[37,49,318,320,66,7,9,321,29,26,31,27],"class_list":["post-3271","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisis-de-mercado","category-informes","tag-alimentos","tag-aumentos","tag-canasta-escolar-2026","tag-canasta-tecnologica-escolar","tag-dolar","tag-economia","tag-inflacion","tag-kit-tenologico-para-escuela","tag-mercado","tag-precios","tag-pymes","tag-salario"],"yoast_head":"\nKit Tecnol\u00f3gico Escolar: Aumento de hasta un 7% Interanual - Focus Market<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focusmarket.com.ar\/blog\/kit-tecnologico-escolar-aumento-de-hasta-un-7-interanual\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kit Tecnol\u00f3gico Escolar: Aumento de hasta un 7% Interanual - Focus Market\" \/>\n<meta property=\"og:description\" content=\"Desde Focus Market elaboramos para el Blog de Educaci\u00f3n Financiera de Naranja X el siguiente Informe nos preparamos para encarar el nuevo ciclo lectivo 2026, con un relevamiento de Canastas escolares tradicionales y como en este caso, con dos Kit tecnol\u00f3gicos utilizados por los alumnos para el aprendizaje en las instituciones educativas o en modalidad virtual. “Dentro de la canasta escolar tecnol\u00f3gica, ... 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