{"id":3348,"date":"2026-03-12T14:21:06","date_gmt":"2026-03-12T17:21:06","guid":{"rendered":"https:\/\/focusmarket.com.ar\/blog\/?p=3348"},"modified":"2026-03-16T15:55:38","modified_gmt":"2026-03-16T18:55:38","slug":"canasta-basica-alimentaria-tradicional-vs-canasta-vegana","status":"publish","type":"post","link":"https:\/\/focusmarket.com.ar\/blog\/canasta-basica-alimentaria-tradicional-vs-canasta-vegana\/","title":{"rendered":"Canasta B\u00e1sica Alimentaria Tradicional Vs Canasta Vegana"},"content":{"rendered":"\n

Desde Focus Market <\/strong>elaboramos para el Blog de Educaci\u00f3n Financiera de Naranja X <\/strong>el siguiente Informe donde mostramos la diferencia entre una Canasta B\u00e1sica Omn\u00edvora, versus una Canasta Vegana que cumplen con los requerimientos b\u00e1sicos alimentarios de un adulto promedio. <\/p>\n\n\n\n

Una persona que sigue una dieta vegana excluye carnes, l\u00e1cteos, huevos, miel y cualquier derivado animal. Consume una dieta basada exclusivamente en plantas, frutas, verduras, legumbres (lentejas, garbanzos), cereales integrales (arroz, avena, quinoa), frutos secos, semillas, tofu y bebidas vegetales. <\/p>\n\n\n\n

“La oferta de productos para una canasta vegana presenta cuellos de botella relevantes en t\u00e9rminos de accesibilidad geogr\u00e1fica y de puntos de venta. A diferencia de la canasta tradicional, con presencia masiva en supermercados, comercios minoristas y ferias, la oferta vegana suele concentrarse en tiendas especializadas, espacios de nicho o plataformas online, lo que limita la disponibilidad f\u00edsica para una base de consumidores que est\u00e1 en crecimiento”<\/em>,<\/strong> agreg\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market. <\/p>\n\n\n\n

\"LG\"<\/a><\/figure>\n\n\n\n

A continuaci\u00f3n partimos de la Canasta B\u00e1sica (omn\u00edvora) compuesta por 6 categor\u00edas: Cereales, Prote\u00ednas, L\u00e1cteos, Frutas y Verduras, Aceite, y Snacks (con las correspondientes cantidades\/kg-l de cada una)<\/strong>. El valor total de la Canasta B\u00e1sica por mes es de $206.137,28 por persona (adulto).<\/strong><\/p>\n\n\n

\n
\"Canasta
Fuente: Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/em><\/strong><\/figcaption><\/figure>\n<\/div>\n\n
\n
\"\"
Fuente: Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/em><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n

“La canasta b\u00e1sica vegana est\u00e1 en promedio un 55% por encima de la canasta b\u00e1sica alimentaria tradicional. Las mayores diferencias de precio se concentran en cereales sin productos de origen animal, prote\u00ednas vegetales, l\u00e1cteos vegetales, y snacks espec\u00edficos dise\u00f1ados para consumidores veganos. Esta prima se explica por m\u00faltiples factores estructurales: menores vol\u00famenes de producci\u00f3n, mayores costos de materias primas especializadas (por ejemplo, prote\u00ednas aisladas, leches vegetales con procesos de fortificaci\u00f3n), certificaciones adicionales y canales de abastecimiento menos desarrollados. La resultante es un perfil de precios significativamente m\u00e1s alto que afecta la accesibilidad econ\u00f3mica para hogares que optan por una dieta vegana, especialmente en segmentos de ingresos medios y bajos”<\/em>,<\/strong> detall\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market. <\/p>\n\n\n\n

A continuaci\u00f3n relevamos la Canasta Vegana, con las mismas categor\u00edas que en la canasta b\u00e1sica, pero con las cantidades\/kg-l y requerimientos correspondientes. La Canasta Vegana tiene un valor mensual total de $320.095,85, lo cual representa una diferencia del 55% con respecto a la Canasta B\u00e1sica.<\/strong><\/p>\n\n\n

\n
\"Canasta
Fuente: Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/em><\/strong><\/figcaption><\/figure>\n<\/div>\n\n
\n
\"Canasta
Fuente: Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/em><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n


En la siguiente imagen podemos ver las categor\u00edas con m\u00e1s relevancia a nivel precio en la Canasta Vegana.<\/strong><\/p>\n\n\n\n

La Canasta Vegana presenta un incremento considerable (+55%), explicado principalmente por el aumento en cereales sin productos de origen animal (+75%), prote\u00ednas vegetales (+55%), l\u00e1cteos vegetales (+68%) y snacks espec\u00edficos (+230%)<\/strong>. Estas categor\u00edas reflejan el mayor costo de productos sustitutos y su menor disponibilidad en el mercado tradicional.<\/p>\n\n\n

\n
\"Categorias
Fuente: Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/em><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n

Cabe agregar que la vitamina B12 no se encuentra naturalmente en alimentos vegetales (o est\u00e1 en formas no biodisponibles), es por eso que, quienes siguen una dieta vegana o estrictamente sin productos animales tienen riesgo de deficiencia de B12 y se recomienda suplementaci\u00f3n o alimentos fortificados. <\/p>\n\n\n\n

Las recomendaciones de suplementaci\u00f3n de Vitamina B12 difieren de acuerdo a cada persona, pero a nivel general para un vegano se recomienda: 1 comprimido x d\u00eda x 30 d\u00edas de 2000mcg (desde $17.250 por mes), luego 1 comprimido 1 vez por semana. Asimismo, se observ\u00f3 que los productos que diferencian cada modelo alimentario no siempre se encuentran en un \u00fanico establecimiento comercial, lo que implica una mayor fragmentaci\u00f3n de la oferta y un costo adicional en t\u00e9rminos de accesibilidad y tiempo de b\u00fasqueda.<\/p>\n\n\n

\n
\"Vitamina
Fuente: Focus Market para el Blog de Educaci\u00f3n Financiera de Naranja X<\/em><\/strong><\/figcaption><\/figure>\n<\/div>\n\n\n

“La baja densidad de puntos de venta no solo restringe la accesibilidad f\u00edsica, sino que tambi\u00e9n reduce la competencia en precio a nivel local, contribuyendo a mantener m\u00e1rgenes elevados. En mercados donde la demanda por productos veganos crece r\u00e1pidamente, la insuficiente expansi\u00f3n de la oferta comercial se convierte en un factor estructural que encarece el acceso y puede generar segmentos de exclusi\u00f3n por localizaci\u00f3n y poder adquisitivo”<\/em>, <\/strong>explic\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market. <\/p>\n\n\n\n

Este informe est\u00e1 estructurado siguiendo los siguientes criterios:\u00a0<\/strong><\/p>\n\n\n\n

–\u00a0Instituto Nacional de Estad\u00edstica y Censos (INDEC)\u00a0<\/strong>\u2013 metodolog\u00eda de Canasta B\u00e1sica Alimentaria (CBA),\u00a0<\/p>\n\n\n\n

–\u00a0Ministerio de Salud de la Naci\u00f3n Argentina<\/strong>\u00a0\u2013 Gu\u00edas Alimentarias para la Poblaci\u00f3n Argentina (GAPA)-\u00a0Cereales y derivados 45\u201355%,Prote\u00ednas 15\u201320%, Grasas 25\u201335%,\u00a0Frutas y verduras volumen alto \/ baja densidad cal\u00f3rica,\u00a0L\u00e1cteos o equivalentes fuente de calcio y prote\u00edna.<\/p>\n\n\n\n

–\u00a0Organizaci\u00f3n Mundial de la Salud (OMS)\u00a0<\/strong>\u2013 requerimientos energ\u00e9ticos promedio adulto (2.200-2.400 kcal\/d\u00eda y 66.000-7200 kcal\/mes).<\/p>\n\n\n\n

\"AXION-Panaderia\"<\/a><\/figure>\n\n\n\n
\"linea\"<\/figure>\n\n\n\n
\"Conferencias<\/figure>\n","protected":false},"excerpt":{"rendered":"

Desde Focus Market elaboramos para el Blog de Educaci\u00f3n Financiera de Naranja X el siguiente Informe donde mostramos la diferencia entre una Canasta B\u00e1sica Omn\u00edvora, versus una Canasta Vegana que cumplen con los requerimientos b\u00e1sicos alimentarios de un adulto promedio.  Una persona que sigue una dieta vegana excluye carnes, l\u00e1cteos, huevos, miel y cualquier derivado animal. Consume una dieta basada exclusivamente en plantas, frutas, … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":3354,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[19,18],"tags":[37,49,327,66,7,9,29,26],"class_list":["post-3348","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisis-de-mercado","category-informes","tag-alimentos","tag-aumentos","tag-canasta-vegana","tag-dolar","tag-economia","tag-inflacion","tag-mercado","tag-precios"],"yoast_head":"\nCanasta B\u00e1sica Alimentaria Tradicional Vs Canasta Vegana - Focus Market<\/title>\n<meta name=\"description\" content=\"Desde\u00a0Focus Market\u00a0elaboramos para el\u00a0Blog de Educaci\u00f3n Financiera de Naranja X, diferencia entre Canasta\u00a0Omnivora versus Canasta Vegana\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focusmarket.com.ar\/blog\/canasta-basica-alimentaria-tradicional-vs-canasta-vegana\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Canasta B\u00e1sica Alimentaria Tradicional Vs Canasta Vegana - 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