{"id":3858,"date":"2026-10-08T14:43:30","date_gmt":"2026-10-08T17:43:30","guid":{"rendered":"https:\/\/focusmarket.com.ar\/blog\/?p=3858"},"modified":"2026-10-08T14:55:10","modified_gmt":"2026-10-08T17:55:10","slug":"dia-de-la-madre-2026","status":"publish","type":"post","link":"https:\/\/focusmarket.com.ar\/blog\/dia-de-la-madre-2026\/","title":{"rendered":"D\u00eda de la Madre: Proyecci\u00f3n\u00a0 Gasto por Regalo $55.800"},"content":{"rendered":"\n

Desde Focus Market<\/strong> elaboramos el siguiente Informe donde relevamos cu\u00e1les son los regalos preferidos por los argentinos y donde eligen comprarlos para agasajar a mam\u00e1 en su d\u00eda, que en Argentina se celebra el pr\u00f3ximo domingo 18 de Octubre. Tambi\u00e9n tomando en cuenta los regalos m\u00e1s elegidos, realizamos un relevamiento de precios compar\u00e1ndolos con el a\u00f1o anterior.<\/p>\n\n\n\n

“El d\u00eda de la madre es la segunda fecha comercial m\u00e1s importante del a\u00f1o y una gran oportunidad para incrementar los volumenes de ventas minoristas en contexto donde  las mismas de acuerdo a la CAME tuvieron un crecimiento interanual de 0,5% en Septiembre 2026 pero cayeron 1,2% frente a Agosto 2026 y tienen una contracci\u00f3n del 2,1 % en el acumulado del a\u00f1o.”<\/em>, <\/strong>se\u00f1al\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market.<\/p>\n\n\n\n

\"supervielle_agosto-2026\"<\/a><\/figure>\n\n\n\n

Entre los rubros comerciales minoristas con mayor proyecci\u00f3n de la demanda se encuentran: <\/strong><\/p>\n\n\n\n

Experiencia (Cena, Desayuno a domicilio, Spa, etc) 39%, Perfumer\u00eda, Cosm\u00e9ticos, Est\u00e9tica y Belleza 17%, Indumentaria 12%, Inform\u00e1tica (Notebook, Tablet, etc) 9%, Flores y Plantas 6%, Calzados 5%, Marroquiner\u00eda 3%, Tecnolog\u00eda y electrodom\u00e9sticos 2,5%, y<\/strong> Bazar y Regalos 2%.  <\/strong>En menor porcentaje  Bijouterie 1%, Relojer\u00eda 1%, , Lencer\u00eda 1%, <\/strong> Art\u00edculos Deportivos 0,7%, Smartphones 0,5%, y Blanco y Manteler\u00eda 0,3%.<\/strong><\/p>\n\n\n

\n
\"\"
FUENTE:<\/strong> Focus Market <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Por otro lado, cuando le preguntamos a los argentinos d\u00f3nde comprar el regalo para mam\u00e1 esto respondieron: en Centros Comerciales de cercan\u00eda (Comercios Tradicionales) 33%<\/strong>, Comercio Electr\u00f3nico 25%<\/strong> (Market place 40%, Tiendas online 24%, Instagram 19%, Facebook 5%, y otros 12%), Shopping 21%, Outlet 11%,<\/strong> y Supermercados 10%,<\/strong>  con una proyecci\u00f3n de gasto promedio por regalo de $55.800.<\/strong><\/p>\n\n\n

\n
\"\"
FUENTE:<\/strong> Focus Market <\/em><\/figcaption><\/figure>\n<\/div>\n\n
\n
\"axion_yerba_\"<\/a><\/figure>\n<\/div>\n\n\n

” La inflaci\u00f3n contin\u00faa mostrando cierta inflexibilidad y, aunque se observa una desaceleraci\u00f3n respecto de los niveles m\u00e1s elevados, todav\u00eda estamos lejos de una recomposici\u00f3n s\u00f3lida del ingreso de los hogares. El salario viene recuperando poder adquisitivo, pero lo hace a un ritmo muy lento y con una diferencia importante seg\u00fan el sector y el nivel de ingresos. Una parte importante de los hogares todav\u00eda est\u00e1 priorizando recomponer su situaci\u00f3n financiera antes que aumentar el consumo. Hay argentinos que vienen de meses de atrasos, refinanciaciones y dificultades para llegar a fin de mes, y reci\u00e9n ahora comienzan a salir de esos procesos de mora<\/em><\/strong>“,<\/em><\/strong> informa Dami\u00e1n Di Pace Director de la Consultora Focus Market. <\/p>\n\n\n\n

En Argentina, se estima que alrededor de 10 millones de mujeres cumplen el rol de madres o cuidadoras. Todas ellas constituyen potencialmente un universo de destinatarias de regalos en esta fecha. <\/p>\n\n\n\n

En base a los rubros m\u00e1s elegidos por los argentinos al momento de pensar en el regalo de mam\u00e1, relevamos los siguentes productos por rubro:<\/strong><\/p>\n\n\n\n

Rubro Experiencias:<\/strong><\/p>\n\n\n\n

Con el 39% fue el rubro m\u00e1s elegido. Relevamos un Circuito de SPA (duraci\u00f3n 2 horas y media con desayuno o merienda) por $171.800, y un Desayuno a domicilio con un valor de $62.000. Representando un aumento interanual del 30% y 19%<\/strong> respectivamente.<\/p>\n\n\n

\n
\"\"
FUENTE:<\/strong> Focus Market <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Rubro Perfumer\u00eda:<\/strong><\/p>\n\n\n\n

Pack Nacional: Perfume + Desodorante $42.500<\/strong> (aumento interanual 29%), y Pack Importado: Perfume + Locion corporal $244.832<\/strong> (aumento interanual 15%).<\/p>\n\n\n

\n
\"\"
FUENTE:<\/strong> Focus Market <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Rubro Indumentaria y Calzado:<\/strong><\/p>\n\n\n\n

Remera b\u00e1sica de algod\u00f3n $29.900, Jean cl\u00e1sico $96.900, y Zapatillas urbanas $94.999<\/strong>, representando un aumento interanual del 11%, 8%, y 6%, respectivamente.<\/p>\n\n\n

\n
\"\"
FUENTE:<\/strong> Focus Market <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Rubro Tecnolog\u00eda:<\/strong><\/p>\n\n\n\n

Tablet con memoria de 4GB y almacenamiento de 128GB $469.999<\/strong>, y Notebook con memoria de 8GB y almacenamiento de 128GB<\/strong>, ambas de primera marca.<\/p>\n\n\n

\n
\"\"
FUENTE:<\/strong> Focus Market <\/em><\/figcaption><\/figure>\n<\/div>\n\n
\n
\"LG_public\"<\/a><\/figure>\n<\/div>\n\n\n

Rubro Flores:<\/strong><\/p>\n\n\n\n

Docena de rosas importadas $80.000<\/strong> (aumento interanual 33%), Ramo de 3 varas de lilium $50.000<\/strong>, y Yerbera individual $15.000<\/strong> (docena de yerberas $70.000).<\/p>\n\n\n

\n
\"\"
FUENTE:<\/strong> Focus Market <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n

Dicen que mam\u00e1 hay una sola, pero algunas frases parecen venir de f\u00e1brica. Para cerrar, les preguntamos a los argentinos que frase la representa.<\/p>\n\n\n

\n
\"\"
FUENTE:<\/strong> Focus Market <\/em><\/figcaption><\/figure>\n<\/div>\n\n\n
\"linea\"<\/figure>\n\n\n
\n
\"Conferencias_Damian<\/a><\/figure>\n<\/div>","protected":false},"excerpt":{"rendered":"

Desde Focus Market elaboramos el siguiente Informe donde relevamos cu\u00e1les son los regalos preferidos por los argentinos y donde eligen comprarlos para agasajar a mam\u00e1 en su d\u00eda, que en Argentina se celebra el pr\u00f3ximo domingo 18 de Octubre. Tambi\u00e9n tomando en cuenta los regalos m\u00e1s elegidos, realizamos un relevamiento de precios compar\u00e1ndolos con el … Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":3867,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[19,32],"tags":[37,49,366,66,7,9,29,26,31,27],"class_list":["post-3858","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-analisis-de-mercado","category-conferencias","tag-alimentos","tag-aumentos","tag-dia-de-la-madre-2026","tag-dolar","tag-economia","tag-inflacion","tag-mercado","tag-precios","tag-pymes","tag-salario"],"yoast_head":"\nD\u00eda de la Madre: Proyecci\u00f3n\u00a0 Gasto por Regalo $55.800 - Focus Market<\/title>\n<meta name=\"description\" content=\"En el siguiente Informe relevamos los regalos preferidos por los argentinos y donde eligen comprarlos para agasajar a mam\u00e1 en su d\u00eda.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focusmarket.com.ar\/blog\/dia-de-la-madre-2026\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"D\u00eda de la Madre: Proyecci\u00f3n\u00a0 Gasto por Regalo $55.800 - 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