{"id":593,"date":"2021-05-06T17:54:12","date_gmt":"2021-05-06T20:54:12","guid":{"rendered":"https:\/\/focusmarket.com.ar\/blog\/?p=593"},"modified":"2021-05-07T10:14:50","modified_gmt":"2021-05-07T13:14:50","slug":"precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido","status":"publish","type":"post","link":"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/","title":{"rendered":"Precios M\u00e1ximos: 1eras Marcas ganan participaci\u00f3n pero cae 13,5 % el surtido"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De acuerdo a un estudio realizado por Focus Market v\u00eda Scanntech (lector de c\u00f3digo en 670 puntos de venta de todo el pa\u00eds) se observa que sobre la misma base de productos y categor\u00edas investigadas en el per\u00edodo 2019 a 2021 el canal de consumo masivo perdi\u00f3 en promedio un 5,5 % en su surtido. Al hilar m\u00e1s fino en el an\u00e1lisis las primeras marcas muestran un retroceso del 13,5 % en su surtido de Marzo 2019 a Marzo 2021, las segundas marcas y marcas propias del supermercado se mantienen casi estables y\u00a0 las terceras marcas (-30 % de precio promedio de la categor\u00eda) crecen 5 %.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><br><strong>&#8220;Tanto las grandes empresas como las pymes dedicadas a consumo masivo se van desprendiendo de parte de su portafolio de productos por falta de rentabilidad, ca\u00edda en las ventas, imposibilidad de poder reinvertir en determinada l\u00ednea de producci\u00f3n ante la recesi\u00f3n sufrida en 2019 m\u00e1s la Pandemia que comenz\u00f3 en 2020 con incremento de los costos de producci\u00f3n y mucho inconvenientes para poder producir por falta de insumos y materias primas o ausencia de personal de riesgo en las diferentes l\u00edneas de producci\u00f3n&#8221;\u00a0<\/strong>expres\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market.<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/05\/image-2.png\" alt=\"Total items\" class=\"wp-image-594\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Las Segundas, Terceras y Marcas Propias son m\u00e1s consumidas por las Zonas de Niveles Socioecon\u00f3micos Bajos. Sin embargo, en el mix de Volumen la presencia del programa Precios Cuidados y Precios M\u00e1ximos en Pandemia han permiten el acceso a bienes de primera marca a precios congelados durante un per\u00edodo de tiempo en el cual las primeras marcas ganan en participaci\u00f3n en la elecci\u00f3n respecto del total con un 55,2 % de penetraci\u00f3n en 2021 vs 53 % en 2020 a costa de un retroceso de las segundas y terceras marcas.\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/05\/3.png\" alt=\"Mix volumen\" class=\"wp-image-595\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\">Al poner la lupa en el estudio sobre las zonas de Nivel Socioecon\u00f3mico Alto las primeras marcas muestran retroceso en su elecci\u00f3n del 12 %\u00a0 al comparar 2021 frente a 2019. Por su parte,\u00a0crece en la elecci\u00f3n las segundas marcas un 8 %, las terceras marcas 11 % y\u00a0 60 % las marcas propias del supermercado\u00a0 tomando en consideraci\u00f3n la misma base de productos y surtido en el per\u00edodo investigado (2019 a 2021).\u00a0<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/05\/4.png\" alt=\"NSE Alto\" class=\"wp-image-596\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;Las segundas, terceras y marcas propias que eran potestad de la clase media baja o sectores econ\u00f3micos bajos ya no lo son tanto. La crisis ha llegado a todos los bolsillos y la racionalizaci\u00f3n del gasto tambi\u00e9n llega a la administraci\u00f3n del gasto hogare\u00f1o de los m\u00e1s pudientes en un pa\u00eds con Argentina con una vara muy baja para medir el ingreso de su poblaci\u00f3n luego de casi 5 a\u00f1os de ca\u00edda de la econom\u00eda y 10 a\u00f1os de ca\u00edda de la inversi\u00f3n.\u00a0 La b\u00fasqueda del precio ante la evoluci\u00f3n es recurrente en todos los niveles socioecon\u00f3mico. Si es real que el programa precio m\u00e1ximos permite el acceso a bienes de calidad y mayor nivel de precios a precios congelados pero con un costo de disminuci\u00f3n del surtido y niveles de producci\u00f3n de esa misma oferta del a\u00f1o 2019 al 2021&#8221;<\/strong>\u00a0explic\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market.\u00a0<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De acuerdo a un estudio realizado por Focus Market v\u00eda Scanntech (lector de c\u00f3digo en 670 puntos de venta de todo el pa\u00eds) se observa que sobre la misma base de productos y categor\u00edas investigadas en el per\u00edodo 2019 a 2021 el canal de consumo masivo perdi\u00f3 en promedio un 5,5 % en su surtido. &#8230; <a title=\"Precios M\u00e1ximos: 1eras Marcas ganan participaci\u00f3n pero cae 13,5 % el surtido\" class=\"read-more\" href=\"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/\" aria-label=\"Leer m\u00e1s sobre Precios M\u00e1ximos: 1eras Marcas ganan participaci\u00f3n pero cae 13,5 % el surtido\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[20],"tags":[13,14],"class_list":["post-593","post","type-post","status-publish","format-standard","hentry","category-evolucion-de-indicadores","tag-precios-maximos","tag-primeras-marcas"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Precios M\u00e1ximos: 1eras Marcas ganan participaci\u00f3n pero cae 13,5 % el surtido - Focus Market<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Precios M\u00e1ximos: 1eras Marcas ganan participaci\u00f3n pero cae 13,5 % el surtido - Focus Market\" \/>\n<meta property=\"og:description\" content=\"De acuerdo a un estudio realizado por Focus Market v\u00eda Scanntech (lector de c\u00f3digo en 670 puntos de venta de todo el pa\u00eds) se observa que sobre la misma base de productos y categor\u00edas investigadas en el per\u00edodo 2019 a 2021 el canal de consumo masivo perdi\u00f3 en promedio un 5,5 % en su surtido. ... Leer m\u00e1s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/\" \/>\n<meta property=\"og:site_name\" content=\"Focus Market\" \/>\n<meta property=\"article:published_time\" content=\"2021-05-06T20:54:12+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-07T13:14:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/05\/image-2.png\" \/>\n<meta name=\"author\" content=\"Dami\u00e1n Di Pace\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dami\u00e1n Di Pace\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutos\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\\\/\"},\"author\":{\"name\":\"Dami\u00e1n Di Pace\",\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/#\\\/schema\\\/person\\\/9fe2aa6f3a5b0e6d67b0aeee3c7894ce\"},\"headline\":\"Precios M\u00e1ximos: 1eras Marcas ganan participaci\u00f3n pero cae 13,5 % el surtido\",\"datePublished\":\"2021-05-06T20:54:12+00:00\",\"dateModified\":\"2021-05-07T13:14:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\\\/\"},\"wordCount\":542,\"publisher\":{\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/#\\\/schema\\\/person\\\/9fe2aa6f3a5b0e6d67b0aeee3c7894ce\"},\"image\":{\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/image-2.png\",\"keywords\":[\"precios m\u00e1ximos\",\"primeras marcas\"],\"articleSection\":[\"Evoluci\u00f3n de Indicadores\"],\"inLanguage\":\"es-AR\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\\\/\",\"url\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\\\/\",\"name\":\"Precios M\u00e1ximos: 1eras Marcas ganan participaci\u00f3n pero cae 13,5 % el surtido - Focus Market\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/image-2.png\",\"datePublished\":\"2021-05-06T20:54:12+00:00\",\"dateModified\":\"2021-05-07T13:14:50+00:00\",\"inLanguage\":\"es-AR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\\\/#primaryimage\",\"url\":\"\",\"contentUrl\":\"\"},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/\",\"name\":\"Focus Market\",\"description\":\"Empresa de marketing, econom\u00eda y comunicaci\u00f3n cuyo objetivo es agregarle valor a las marcas de sus clientes\",\"publisher\":{\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/#\\\/schema\\\/person\\\/9fe2aa6f3a5b0e6d67b0aeee3c7894ce\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"es-AR\"},{\"@type\":[\"Person\",\"Organization\"],\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/#\\\/schema\\\/person\\\/9fe2aa6f3a5b0e6d67b0aeee3c7894ce\",\"name\":\"Dami\u00e1n Di Pace\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-AR\",\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/logo-focus-market-1.jpg\",\"url\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/logo-focus-market-1.jpg\",\"contentUrl\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/logo-focus-market-1.jpg\",\"width\":167,\"height\":77,\"caption\":\"Dami\u00e1n Di Pace\"},\"logo\":{\"@id\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/wp-content\\\/uploads\\\/2021\\\/05\\\/logo-focus-market-1.jpg\"},\"sameAs\":[\"https:\\\/\\\/focusmarket.com.ar\\\/\"],\"url\":\"https:\\\/\\\/focusmarket.com.ar\\\/blog\\\/author\\\/damiandipace\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Precios M\u00e1ximos: 1eras Marcas ganan participaci\u00f3n pero cae 13,5 % el surtido - Focus Market","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/","og_locale":"es_ES","og_type":"article","og_title":"Precios M\u00e1ximos: 1eras Marcas ganan participaci\u00f3n pero cae 13,5 % el surtido - Focus Market","og_description":"De acuerdo a un estudio realizado por Focus Market v\u00eda Scanntech (lector de c\u00f3digo en 670 puntos de venta de todo el pa\u00eds) se observa que sobre la misma base de productos y categor\u00edas investigadas en el per\u00edodo 2019 a 2021 el canal de consumo masivo perdi\u00f3 en promedio un 5,5 % en su surtido. ... Leer m\u00e1s","og_url":"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/","og_site_name":"Focus Market","article_published_time":"2021-05-06T20:54:12+00:00","article_modified_time":"2021-05-07T13:14:50+00:00","og_image":[{"url":"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/05\/image-2.png","type":"","width":"","height":""}],"author":"Dami\u00e1n Di Pace","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"Dami\u00e1n Di Pace","Tiempo de lectura":"3 minutos"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/#article","isPartOf":{"@id":"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/"},"author":{"name":"Dami\u00e1n Di Pace","@id":"https:\/\/focusmarket.com.ar\/blog\/#\/schema\/person\/9fe2aa6f3a5b0e6d67b0aeee3c7894ce"},"headline":"Precios M\u00e1ximos: 1eras Marcas ganan participaci\u00f3n pero cae 13,5 % el surtido","datePublished":"2021-05-06T20:54:12+00:00","dateModified":"2021-05-07T13:14:50+00:00","mainEntityOfPage":{"@id":"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/"},"wordCount":542,"publisher":{"@id":"https:\/\/focusmarket.com.ar\/blog\/#\/schema\/person\/9fe2aa6f3a5b0e6d67b0aeee3c7894ce"},"image":{"@id":"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/#primaryimage"},"thumbnailUrl":"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/05\/image-2.png","keywords":["precios m\u00e1ximos","primeras marcas"],"articleSection":["Evoluci\u00f3n de Indicadores"],"inLanguage":"es-AR"},{"@type":"WebPage","@id":"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/","url":"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/","name":"Precios M\u00e1ximos: 1eras Marcas ganan participaci\u00f3n pero cae 13,5 % el surtido - Focus Market","isPartOf":{"@id":"https:\/\/focusmarket.com.ar\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/#primaryimage"},"image":{"@id":"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/#primaryimage"},"thumbnailUrl":"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/05\/image-2.png","datePublished":"2021-05-06T20:54:12+00:00","dateModified":"2021-05-07T13:14:50+00:00","inLanguage":"es-AR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/"]}]},{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/focusmarket.com.ar\/blog\/precios-maximos-1eras-marcas-ganan-participacion-pero-cae-135-el-surtido\/#primaryimage","url":"","contentUrl":""},{"@type":"WebSite","@id":"https:\/\/focusmarket.com.ar\/blog\/#website","url":"https:\/\/focusmarket.com.ar\/blog\/","name":"Focus Market","description":"Empresa de marketing, econom\u00eda y comunicaci\u00f3n cuyo objetivo es agregarle valor a las marcas de sus clientes","publisher":{"@id":"https:\/\/focusmarket.com.ar\/blog\/#\/schema\/person\/9fe2aa6f3a5b0e6d67b0aeee3c7894ce"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/focusmarket.com.ar\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"es-AR"},{"@type":["Person","Organization"],"@id":"https:\/\/focusmarket.com.ar\/blog\/#\/schema\/person\/9fe2aa6f3a5b0e6d67b0aeee3c7894ce","name":"Dami\u00e1n Di Pace","image":{"@type":"ImageObject","inLanguage":"es-AR","@id":"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/05\/logo-focus-market-1.jpg","url":"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/05\/logo-focus-market-1.jpg","contentUrl":"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/05\/logo-focus-market-1.jpg","width":167,"height":77,"caption":"Dami\u00e1n Di Pace"},"logo":{"@id":"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/05\/logo-focus-market-1.jpg"},"sameAs":["https:\/\/focusmarket.com.ar\/"],"url":"https:\/\/focusmarket.com.ar\/blog\/author\/damiandipace\/"}]}},"_links":{"self":[{"href":"https:\/\/focusmarket.com.ar\/blog\/wp-json\/wp\/v2\/posts\/593","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/focusmarket.com.ar\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/focusmarket.com.ar\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/focusmarket.com.ar\/blog\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/focusmarket.com.ar\/blog\/wp-json\/wp\/v2\/comments?post=593"}],"version-history":[{"count":0,"href":"https:\/\/focusmarket.com.ar\/blog\/wp-json\/wp\/v2\/posts\/593\/revisions"}],"wp:attachment":[{"href":"https:\/\/focusmarket.com.ar\/blog\/wp-json\/wp\/v2\/media?parent=593"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/focusmarket.com.ar\/blog\/wp-json\/wp\/v2\/categories?post=593"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/focusmarket.com.ar\/blog\/wp-json\/wp\/v2\/tags?post=593"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}