{"id":738,"date":"2021-07-19T15:04:29","date_gmt":"2021-07-19T18:04:29","guid":{"rendered":"https:\/\/focusmarket.com.ar\/blog\/?p=738"},"modified":"2021-07-19T15:04:33","modified_gmt":"2021-07-19T18:04:33","slug":"impacto-economico-de-las-apps-sobre-la-movilidad-urbana-el-62-prefiere-no-viajar-en-un-transporte-pedido-por-app","status":"publish","type":"post","link":"https:\/\/focusmarket.com.ar\/blog\/impacto-economico-de-las-apps-sobre-la-movilidad-urbana-el-62-prefiere-no-viajar-en-un-transporte-pedido-por-app\/","title":{"rendered":"IMPACTO ECON\u00d3MICO DE LAS APPS SOBRE LA MOVILIDAD URBANA                                                      El 62 % prefiere no viajar en un transporte pedido por App"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">De acuerdo a un<strong>\u00a0informe de Focus Market a trav\u00e9s de OH Panel,\u00a0<\/strong>en pandemia\u00a0el <strong>62% prefiere no viajar en un transporte por App<\/strong>, salvo que sea imprescindible. El p\u00fablico m\u00e1s cuidadoso son los mayores de 50 a\u00f1os. Si puede elegir,\u00a0<strong>56% prefiere viajar en su coche antes que pidiendo el viaje en una App<\/strong>. Dentro del\u00a0<strong>38 % de los Argentinos que viajan normalmente en transporte por App el 73% se siente seguro en su viaje.<\/strong>\u00a0Los\u00a0<strong>m\u00e1s j\u00f3venes de hasta 34 a\u00f1os se sienten m\u00e1s seguros viajando a trav\u00e9s de una App.<\/strong>\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"> <\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"774\" height=\"468\" src=\"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/07\/App-resumen-ejecutivo.png\" alt=\"Resumen ejecutivo\" class=\"wp-image-739\" srcset=\"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/07\/App-resumen-ejecutivo.png 774w, https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/07\/App-resumen-ejecutivo-300x181.png 300w, https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/07\/App-resumen-ejecutivo-768x464.png 768w\" sizes=\"auto, (max-width: 774px) 100vw, 774px\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;Las econom\u00edas de plataformas han tenido un crecimiento global en la \u00faltima d\u00e9cada. En el caso local la Pandemia ha generado un crecimiento muy importante de las apps dedicadas a transporte de pasajeros y env\u00edos a domicilio reduciendo costos de coordinaci\u00f3n y transacci\u00f3n entre las diferentes partes involucradas. En el caso de transporte hablamos del cliente, chofer y App y en el caso de env\u00edos a domicilio del cliente, comerciante y app&#8221;<\/strong>\u00a0explic\u00f3 Dami\u00e1n Di Pace Director de la Consultora Focus Market<\/p>\n\n\n\n<div class=\"wp-block-image\"><figure class=\"aligncenter\"><img decoding=\"async\" src=\"https:\/\/mail.google.com\/mail\/u\/2?ui=2&amp;ik=d50c90dc1c&amp;attid=0.3&amp;permmsgid=msg-a:r755238906801269315&amp;view=fimg&amp;sz=s0-l75-ft&amp;attbid=ANGjdJ8x_euXzklcFPwyMBqWlnCK7oSp7BE8PEVIjNL9F22iYfsddxE48NraCZ2Cct0k3AOYTprDDgZY2-h2jVx7VlSs_x7V1nIjjabisXwpHvgcJX8VG5LOCgg_CPU&amp;disp=emb&amp;realattid=ii_kr21og768\" alt=\"Uso de aplicaciones de movilidad urbana\" \/><\/figure><\/div>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;La percepci\u00f3n de marca digital de las apps tienen rasgos de interpretaci\u00f3n generacionales relevantes. Respecto de las performance de las apps en el mercado local Didi (77%) y Cabify (67%) son las marcas del sector que los consumidores perciben en \u201cmayor crecimiento\u201d, en tanto las apps de taxis con las ofertas m\u00e1s \u201cestancadas\u201d (47% as\u00ed lo sostiene). Por su parte, Uber (64%) es la app l\u00edder del mercado, seguida por Cabify (17%). La diferencia es la edad: los mayores de 35 a\u00f1os destacan el liderazgo de Uber, mientras que los sub 34 sobresalen entre los que sostienen que el l\u00edder es Cabify&#8221;<\/strong>\u00a0expres\u00f3 Dami\u00e1n Di Pace de la Consultora Focus Market\u00a0<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"744\" height=\"440\" src=\"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/07\/App-performance.png\" alt=\"Performance de Apps\" class=\"wp-image-741\" srcset=\"https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/07\/App-performance.png 744w, https:\/\/focusmarket.com.ar\/blog\/wp-content\/uploads\/2021\/07\/App-performance-300x177.png 300w\" sizes=\"auto, (max-width: 744px) 100vw, 744px\" \/><\/figure>\n\n\n\n<p class=\"wp-block-paragraph\">Por su parte, las plataformas de servicios de reparto a domicilio tuvieron un crecimiento exponencial ante las restricciones sociales y limitaciones horarias para la apertura de comercios. \u00a0Seg\u00fan un relevamiento realizado por la consultora Focus Market entre 1.000 consumidores en las grandes ciudades,\u00a0<a href=\"https:\/\/www.perfil.com\/noticias\/tecnologia\/coronavirus-como-funciona-teams-app-trabajo-colaborativo-mas-utilizada-cuarentena.phtml\" target=\"_blank\" rel=\"noreferrer noopener\">las aplicaciones m\u00e1s utilizadas<\/a>\u00a0en esta cuarentena\u00a0para pedir sus productos son: Pedidos Ya (40 %), Rappi (15 %),  Uber Eats (7 %), entre otras. Por su parte, la modalidad de transporte de los repartidores se distribuye entre motos, bicicletas e incluso rollers.\u00a0<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>&#8220;Al analizar la oferta y personal involucrado en estas plataformas de acuerdo a un estudio elaborado por CIPPEC, BID y OIT en este tipo de apps hay una gran presencia masculina: Cabify (97%), Rappi (97%), y Uber (94%). En todas ellas, los varones alcanzan m\u00e1s del 90% del total. Los promedios de edad para cada una son diferentes: Cabify 42 a\u00f1os , Uber 40 a\u00f1os, Rappi 27 a\u00f1os&#8221;<\/strong> especific\u00f3 Dami\u00e1n Di Pace Director de la consultora Focus Market<\/p>\n","protected":false},"excerpt":{"rendered":"<p>De acuerdo a un\u00a0informe de Focus Market a trav\u00e9s de OH Panel,\u00a0en pandemia\u00a0el 62% prefiere no viajar en un transporte por App, salvo que sea imprescindible. El p\u00fablico m\u00e1s cuidadoso son los mayores de 50 a\u00f1os. Si puede elegir,\u00a056% prefiere viajar en su coche antes que pidiendo el viaje en una App. Dentro del\u00a038 % &#8230; <a title=\"IMPACTO ECON\u00d3MICO DE LAS APPS SOBRE LA MOVILIDAD URBANA                                                      El 62 % prefiere no viajar en un transporte pedido por App\" class=\"read-more\" href=\"https:\/\/focusmarket.com.ar\/blog\/impacto-economico-de-las-apps-sobre-la-movilidad-urbana-el-62-prefiere-no-viajar-en-un-transporte-pedido-por-app\/\" aria-label=\"Leer m\u00e1s sobre IMPACTO ECON\u00d3MICO DE LAS APPS SOBRE LA MOVILIDAD URBANA                                                      El 62 % prefiere no viajar en un transporte pedido por App\">Leer m\u00e1s<\/a><\/p>\n","protected":false},"author":3,"featured_media":742,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_members_access_role":[],"_members_access_error":""},"categories":[18],"tags":[53,34,56,58],"class_list":["post-738","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-informes","tag-apps","tag-economia-2","tag-impacto-economico","tag-transporte"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IMPACTO ECON\u00d3MICO DE LAS APPS SOBRE LA MOVILIDAD URBANA                           El 62 % prefiere no viajar en un transporte pedido por App - Focus Market<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/focusmarket.com.ar\/blog\/impacto-economico-de-las-apps-sobre-la-movilidad-urbana-el-62-prefiere-no-viajar-en-un-transporte-pedido-por-app\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IMPACTO ECON\u00d3MICO DE LAS APPS SOBRE LA MOVILIDAD URBANA                           El 62 % prefiere no viajar en un transporte pedido por App - Focus Market\" \/>\n<meta property=\"og:description\" content=\"De acuerdo a un\u00a0informe de Focus Market a trav\u00e9s de OH Panel,\u00a0en pandemia\u00a0el 62% prefiere no viajar en un transporte por App, salvo que sea imprescindible. 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